Bonding with the Fam

The Amazon black arrow covered my dining room. It looked like we had new wallpaper of drabby, brown cardboard boxes with the Amazon logo emblazed everywhere. The boxes were stacked to form a maze so that we could reach the dining room table, which became the command center. This is where the high-level marketing, operations, and planning occurred. High-level and intense meetings went down here. The Magher family formed our own non-profit…..Sweats for Vets.

My son Hunter conceived the idea. He volunteered at Glide, St. Anthony’s, and the VA Hospital. His question…., why are so many veterans without warm clothing? These brave men and women fought for our country; now they live in poverty or, worse, are homeless in the country they fought for. The solution is to raise money and donate new clothing to the SF VA.

It is a great plan, but how to execute? The whole family got involved. We found we all had unique qualities to add to our budding foundation. Hunter was our idea generator, Joseph was Chief Marketing Officer, Allie executed on record keeping, Henry was our operations guy, and I tried to keep it all going. It was a fun family project. Boxes came in daily. The Amazon drivers were particularly annoyed with our house. We would get orders of new sweats and have to repackage and condense them. The boxcutter became our friend. Ultimately, we had over 1,000 new sweatshirts and sweatpants blanketing our walls. We raised $18,500. It was a gift. Certainly, it was a gift for the veterans in need and a bonus of bonding for our family.

Sweats for Vets is a success, and we want to capitalize on this momentum with our second campaign. Our goal is to exceed our last campaign. We gained non-profit status, so there is no stopping us now. Check out our website: https://www.sweats-for-vets.com/.